Abiola Adeyeye

Visual Design

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The objective of this case study is to explore the design of a landing page created to drive customer engagement and boost conversions as part of a targeted digital marketing campaign promoting a specific product or service.

The objective of this case study is to explore the design of a landing page created to drive customer engagement and boost conversions as part of a targeted digital marketing campaign promoting a specific product or service.

Client:

Miela Digital

Client:

Miela Digital

My Role:

Senior Designer

My Role:

Senior Designer

Year:

2023

Year:

2023

Service Provided:

Web Design & Development

Service Provided:

Web Design & Development

A screenshot of the website's header
A screenshot of the website's header

The Challenge


Miela Digital needed a website that captured the energy of the gaming and esports space.

Their old site lacked clarity, visual impact, and modern structure—failing to reflect their services, showcase success stories, or stand out in a competitive market.

A Macbook pro mockup with the website's header
A Macbook pro mockup with the website's header

Process


I aligned the site with Miela Digital’s brand and audience by conducting a full audit and user research. Key services were prioritized through a clearer layout and streamlined navigation.

Bold, gaming-inspired visuals and interactive sections were designed to boost engagement, followed by testing to ensure responsiveness across all devices.

Solution


The final site elevated Miela Digital’s online presence with a sleek, intuitive design tailored to the esports space, clearer storytelling through case studies, and increased engagement driven by a responsive, visually bold layout.

Two screenshots of the website home page
Two screenshots of the website home page
Two screenshots of the website home page

Outcome


The redesigned website captures Miela Digital’s innovative edge in gaming and iGaming, clearly showcasing their services and expertise.


It has led to stronger user engagement and a more impactful online presence.