Abiola Adeyeye

Branding

/20

I developed visual identities and merchandise designs for brands and concepts like Rash, EaglesTracker, and Yummy Burger—crafting logos, packaging, and apparel that reflect each brand’s unique personality while ensuring consistency across digital and physical touchpoints.

I developed visual identities and merchandise designs for brands and concepts like Rash, EaglesTracker, and Yummy Burger—crafting logos, packaging, and apparel that reflect each brand’s unique personality while ensuring consistency across digital and physical touchpoints.

Client:

Eaglestracker

Client:

Eaglestracker

My Role:

Senor Graphic Designer

My Role:

Senor Graphic Designer

Year:

2019

Year:

2019

Service Provided:

Logo & Merchandise

Service Provided:

Logo & Merchandise

The Challenge


Designing for Rasheedat Ajibade, EaglesTracker, and Yummy Burger meant creating visual identities that told a clear story and translated seamlessly to merch, while staying true to each brand’s character.

Process


For Rash, I created a clean, flexible logo that reflected Rasheedat Ajibade’s bold style and athletic energy.

With EaglesTracker, I designed phone cases inspired by Nigeria’s national team jersey, keeping the look authentic and recognizable.

For Yummy Burger, I built a playful retro brand with vibrant red-and-white visuals that carried across packaging, menus, and merch.


Solution


Each brand system delivered a distinct, emotionally resonant identity—RASH merch turned an athlete into a lifestyle brand, EaglesTracker blended fandom with function, and Yummy Burger brought a fictional concept to life with a fully unified visual system.

Conclusion


These projects show my strength in turning brand values into memorable, real-world experiences—through merch, packaging, or digital design, each piece was made to connect and leave a lasting impression.